Presentation Development

AESTHETIC CHANGE 

= Reverted back from Natalie's aesthetic as the text in the background was proving difficult when making it work with body text 

= My presentation aesthetic was taken forward as it was simple and incoporated illustrations which worked to give visual detail, but not so much that it felt like it was the focus of the aesthetic 

= With the illustrations being included we felt that there should be additional details referencing this hand drawn style throughout the presentation 

= eg. additional hand written text on slides and arrows 

= When gathering these hand drawn assets from photoshop the scribbles that were left over were placed throughout as it heightened this human element, this reference to commmunity and people 

= Originally kept the type face Natalie had for her design aesthetic, however with the simplicity of my aesthetic this typeface brought no sense of character or playfulness to the presentation 

= Used slab serif = has a street sign feel to it which is appropriate = bold and modern 

= Couldn't be used for body text = This is where natalie's typeface comes in for legiblity 

= EVeryone in the group added a lot of text to their desginated slides, which I removed and replaced with title pages 

= This full text was written into a bullet pointed script for me and Leon to reference to throughout the presentation 

= Keeping the text light on the presentation means it's easier for the audience to follow along 

COLOURS 

= Struggled with the colour scheme as the neon green didn't work with the black text 

= Changing the main title pages and larger text to white made it more successful 

= Put the presentation on the projector to platy around with the colours to see what looked best 

= Found that this teal colour worked well as neon = more ravey feel appeals to students 

= This teal is bright, bold, neutral enough to apply to all the target audience 

TITLE PAGE

= Wanted to create a more playful first slide = Incorporate the illustrations from the title pages throughout the presentation? 

= Didn't really work = made it feel quite childish 

= Thought about refining it and having just one of the illustrations = but this location illustration suggests a shooting target which is the wrong idea 

FINAL AESTHETIC 

= Kept with the idea of using annotations

= Decided to take this further = Instead of having it simply on just the title pages I felt it would be both visually consistent and interesting, reinforcing this personal touch human feel, to have these hand written notes and pointers throughout 

= Changed large bulks of text to have elements of hand written text in there eg. Questionnaire answers with percentages 

= Draws attention to this number without it feeling too forceful 

= Instead of having text in places = eg. instead of writing unsuccessful and successful above the different projects we researched, having symbols makes it even more simple 

= Balance between visual and writing 

= Having these similar shows that both groups are similar in the way we feel towards our LS6 environment

= Only slight differences in the areas each group focussed on = eg. students about burglary whereas locals were about drugs and how obvious students are with it 

= Feel this could have been written in the typeface rather than hand writing as it feels a bit messy

= Free admission could have been the only element in hand writing  

= change this spread to just have a question on it and read out the rest of the information 

= Initially had this as the original graph in white on top

= Changed the background to white itself as it didn't sit well with the coloured background before realising it should be layer style multiplied to make them blend together 

= Had to colour change the grid to have black elements instead of the blue it came with as this contrasted badly with the teal background 

PRESENTATION NOTES 

Why is the research slide before the questionnaire?

Research slide determined that we want to work closely with the community therefore we did a questionnaire to directly understand their needs.

RESEARCH

• Colour Hyde Park was a project to create a sense of pride and unity in the Hyde Park Area by having beautiful murals painted. 
• This project was successful because they worked closely with the local community in workshops. 
• This is why we chose to work close to the target audience through questionnaires to identify the issues we need to focus on.

• Hyde Park Unity Day is a one day event that aims to bring students and locals together in response to the 90’s riots. 
• Based on research, we found that the community thinks it’s a good idea but doesn’t work long term as it’s only one day. 
• That’s why we will progress into a campaign.

• (90’s riots were a reaction by the local community to the feeling of divide and the heavy police presence in the area due to crime from younger demographics.)

QUESTIONNAIRE

• We posted two questionnaires in facebook groups, one targeted at local residents and one targeted at students so our event can directly respond to what the residents of Hyde Park want  

• 25% of students asked said they don’t respect LS6 as their home, and when asked if they think they should respect the locals in the area gave responses such as “Not really, if it was a nicer area than maybe, but we live in the ghetto so who cares”

• 90% of local respondents gave us details of a negative experience they’d had with students, these were mostly to do with noise, rubbish, drugs and bad parking 
• 
  
• “I have suffered at the hand of student anti social behaviour for over 10 years , i can also include student harassment and revenge attacks against my family when we have asked students to behave and turn their music down or stop there parties etc etc , i have had criminal damage against my property by students to get back at me , wing mirrors kicked off my car , aerialand windscreen wipers ripped off to get back at me , not only me its happened to other neighbours over the years , that’s why long term residents have left the area over years due to student anti social behaviour”

• one response explained how they have been woken up at 4am from noise even when sleeping with earplugs in and as a  full time social worker who leaves at 7am it can be frustrating not to sleep well.
• “I do find it frustrating that our street is trashed with litter. It feels like there's so little respect for the area. People never bring their bins in and seem to care very little for recycling. There's usually litter on the street and big items that have been there for ages like broken chairs.”
• “Being told to “fuck off, you decided to live here” by students when I ask them to turn music down

• Students also shared the same frustration over litter and noise, as well as concerns about burglaries and overall safety in the area, with many responses saying how they don’t feel safe walking around the area at night

• The LS6 Project will create a campaign to combat these issues to make the area better for everyone. 

• Locals are the minority in the area now and for 100% of our respondents to be interested is the main reasoning to push the idea forward

THE FAIR

• SUNDAY 10AM - 4PM 
• FREE
• Time chosen to optimise children & families & students being available (kids out of school, parents out of work, students not in uni
• Screenprinting w/ 2 or 3 screens and pre-designs to teach skills - based on questionnaire results 
• Students helping the kids learn how to print and to participate
• Families getting creative together 
• Relief printing w pre-designed stamps
• Creating posters to use for a poster campaign around the area to raise awareness 

CAMPAIGN MAP

• The campaign created from the print fair would be displayed at relevant locations keeping in consideration our two main target audiences - Students and Regular residents of Leeds
• The Main location is Hyde Park, which would have the highest concentration of the posters
• The other locations are chosen based on the target audiences:
• Student Unions and Accommodations :  Which would allow to reach out to most of the students in the area
• Community Centres : Some community centres (that are in the LS6 area)
• General cafes and pubs in the area :  Both communities could be at cafes and pubs

LOCATION

• Within LS6- Located within LS6 so makes sense to hold the event there and is accessible to the locals.
• Cardigan Centre is a local community centre which people and locals use to hold events. Easily accessible by public transport.
• They can also promote the event through their social media, website and advertise it in the reception which will get the word out about our event and more families may get involved. 
• There’s enough room to hold upto 120 people giving us enough room to have the screen printing and space for families to come together. The space will allow the event to also not feel crowded. 
• It’s a local centre so helps the local community- involving local resources. A community centre hence using local resources and benefitting the locals.

DEMOGRAPHICS

• 1991 - 21% students 
• 2001 - 61% students
• Total population estimates - 14,055 
• The average age of people in Hyde Park and Woodhouse is 27, while the median age is lower at 22 
• In 2005, 60% homes owned by absentee landlords
• Most tenants are absent for ⅓ of the year which affects for local businesses

COSTS

Read table out 

PLAN OF ACTION

RESEARCH - FAIR - CAMPAIGN. We would want this to be long term so the results of the research and fair would create a brand to campaign. Social media, posters, more events, etc.` FEEDBACK

EVALUATION There was a strong reaction towards this topic which I think proves that there is a gap to fill between the students and locals. There was a divide felt in the room between those who seem to have never thought about it and don't think it should be an issue, and those who thought it was a big issue and should be addressed. Presentation aesthetic worked well - simple and fun. It could have incorporated more moving media, but this wasn't essential in portraying the issue and how we're suggesting it could be solved. There could have been more interaction between the class and our presentation but the amount of questions asked at the end was an interesting way of creating this without it being forced. We successfully presented the concept and overall idea successfully in how me and Leon communicated and having most of the text on the script sheet rather than the presentation meant it flowed well.