Creative Report - EVALUATION

Pali makes strong points on his creative process and passion in briefs which I strongly agree with. He comments on unpaid briefs being the most favoured and how these will show how passionate you are about a subject, which I’ve found being very much the case in my university briefs: It is the outcomes and subjects which I enjoy, along the lines of feminism and women, which prove to me every time how much I love making work around the topic. TEMPLO does work for corporations but only if they match the company’s ethical ethos, which would be a direction I would be interested in following. Although money is a concern for the stages after university, making small choices around which briefs to accept and reject, will challenge my practice and show how far I am willing to take ethics within my work. 
His attitude to the studio and working is also something we share. I think it’s important to separate personal life with work life when creating a balanced life. As a passionate graphic designer, you will always be thinking about subjects and projects, and it’s important that this impacts in your practice as it means your work feels real and important. Ensuring that this doesn’t make you stressed is essential however. 


Rejane’s views on ethics, lifestyle and design are also ones I strongly agree with. She encourages travelling, exploring and understanding in the same sense Pali recommends interning in order to experience design in different forms. Both Rejane and Pali comment on moving – exercising or doing something – to overcome a creative block, and from experience these are definitely the best methods for me. I like her point on preferring design that “has a presence”. This type of aesthetic really stands out and draws intrigue (no matter what the subject) which is always an important part of design. I would like to continue this ethos within my own work and keep creating work which achieves this.

Similar to TEMPLO’s central ethics, I am not sure my future practice will be as ethical as Rejane’s. I do smoke and drink and so these sorts of briefs I would not have a problem doing work for. I think there is an important distinction between enjoyment of life and having choice, with producing design for large corporate companies which go against my personal ethical values. Working out these ethical values will be a long process for me in the next few years that I want to distinguish for myself and practice.

The challenge Rejane faced with the Alzheimers project is also something I feel I want to work with – challenging myself with tricky subjects from which the outcome will create positive change or support. Pali has also risked his standard of living and life in creating free design for important subjects, eg. Arrest the General. Creating design that stands up for personal values will always be important to me, no matter how it is received by others. For the new research brief tackling abuse and exploitation will definitely challenge me and hopefully I will be able to create something positive out of it just like Rejane and TEMPLO do with so many of their briefs. Doing subjects in the future that I am passionate about or that are difficult will ensure each outcome is “touched by emotion”, as Rejane comments, which will mean my practice and work means something for other people and therefore has purpose.